Unlocking Potential, Amplifying Success
ABOUT CHANNEL ACUMEN
Channel Acumen, founded and led by Chris Archibald, helps SaaS and technology companies design, launch, and optimize high-performance partner ecosystems. Drawing on decades of channel leadership across organizations like ServiceNow, Genesys, and NVIDIA, Chris brings a balanced approach that blends strategy, structure, and trust to drive measurable growth.
Channel Acumen works with companies ranging from early-stage start-ups to global enterprises to develop and execute channel strategies that strengthen collaboration, accelerate partner performance, and deliver business impact.
At the heart of every engagement is a simple principle: when trust leads, growth follows. Channel Acumen helps organizations transform how they engage with partners — aligning people, processes, and performance to create ecosystems that build revenue, loyalty, and long-term success.
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SERVICES
• Fractional Channel Leadership
Senior-level leadership on a flexible basis to accelerate results, align cross-functional teams, and establish the strategic and operational foundation for scalable partner growth.
• Channel Strategy Development
Comprehensive assessment and strategy design covering coverage, capacity, capability, and contribution. Focused on aligning your partner ecosystem to business goals and driving sustainable revenue outcomes.
• Partner Program Design & Optimization
Assessment, creation, or enhancement of partner programs to ensure clarity, differentiation, and measurable performance — enabling partners to sell, market, and succeed more effectively.
• Partner Portfolio Assessment & Recruitment Strategy
Data-driven evaluation of your current partner landscape and identification of high-potential targets to strengthen coverage, drive new revenue streams, and expand market reach.